How social media can dramatically affect an election outcome!
After running a work from home business in social media for the last 5 five years it has allowed me look at social media in a completely different light as to the effect it can have on businesses and also individuals.
In this article I want to look at how social media can have an effect on individuals.
I mean let’s take a look at the latest kid super star Justin Bieber, If it wasn’t for people sharing his video on YouTube where would he be today? The power of social media took this kid from singing and dancing in his living room to international super star without a record deal or manager promoting him, these of course soon followed! Another great example of how this can effect individuals is the likes of UK born now worldwide selling artists Susan Boyle, now I know UK’s Got Talent got her TV exposure but within hours of her audition being shown and then uploaded to YouTube she has now been seen by over 120,000,000 people throughout the world before the first live show even went to air! Check out this link for source details http://www.dailymail.co.uk/news/article-1236368/Susan-Boyles-I-Dreamed-A-Dream-audition-tops-list-watched-YouTube-video-year-120m-hits.html
So what has this got to do with the Government and how could a home based business possibly sell something to any government?
After following the recent state elections in Queensland it suddenly occurred to me that the media generally influence the outcome of an election. The press report on everything including the latest opinion polls etc. Just days before the election Queensland premiere was on TV basically admitting she had already lost due the opinion poll results and basically begging voters to consider voting for her the now underdog before voting had even started!
Now what we need to understand is as a species we are probably 99% Sheeple as I like to call the masses! What I mean by sheeple is people are generally like a flock of sheep, they tend to follow the masses and allow that to influence their own decisions. A great example of this is to consider going to a shopping mall to do some shopping and a bite to eat. You enter the food court and have a choice of 10 restaurants, 9 of the restaurants have maybe 5 diners eating at their tables. 1 restaurant has a queue 25 people deep and all the tables are packed out and the waiters are running around like crazy! Most people would rather join the queue and wait 30 mins just for a table even though they have never eaten there before or had a recommendation, they follow the crowd and think “well if it’s that busy then it must be good!” Restaurateurs have know this for years which is why most smart restaurant owners will always fill up the window seats first, so passersby see a lot of people eating there and are more inclined to become sheeple and eat in their restaurant.
Now let’s consider an election campaign. If a social media agent was to take control of just one the social media campaigns let’s say Facebook for example how could this sway an election?
Ok, we all know that the press watch a politicians actions, blogs and opinion polls like crazy in the drive up to an election and report their findings through their press reports, some even become national headlines. With a social media marketing agent marketing their Facebook page for them and attracting new fans on a daily basis this would get the attention of the media. Let’s say an agent from the My Social Media Agency programme approached a local MP and sold them a Facebook marketing package to attract say 10,000 new followers per month. Do you think the media would not see this grow on a daily basis? They would in turn report on this tremendous growth in the press. The general public become sheeple naturally and check out the page and like it because all these others have and they want to know what they are missing out on. The snowball effect begins, they like the page tell all their mates in a newsfeed and off we go.
You see when it comes to winning an election from what I can tell is all about how popular the media see you. Facebook is just one way to make this seem apparent. Let’s take it step further and look into the future Could election campaigns be run completely on social media? well with 50% of the world’s population under 30 and 95% of those in the developed world have already joined a social network I don’t think it’s a concept that’s way out there!
Also this would mean they would spend less on traditional promotion, save a few million trees worth of paper and also be able to contact potential voters on a daily basis and interact also with a lot more than they are able to do currently by just visiting one or two new places a day!
Interesting facts at the time of writing this article 28/03/2012.
Let me know your thoughts on the matter
Author: Steve Flynn http://www.itworksfromhome.com